What you don’t know about amber: amber jewellery in the fashion world
When we make up our mind about something it is very difficult to acknowledge that our convictions have nothing to do with reality. Amber is the perfect example. Presumably this is why some find it hard to believe that amber jewellery may reign supreme on fashion catwalks. And yet—
When we started under the A2 Jewellery brand, it never occurred to us that, next to designing and making unique, genuine Baltic amber jewellery, we would be in the business of crushing stereotypes about amber. Today, we sincerely enjoy it. The look of pleasant surprise on the faces of those who let themselves be persuaded is our greatest reward. One of our favourite stories to best stir the imagination is about amber in the world of fashion.
It may be hard to believe but amber jewellery is a catwalk regular. How could this be? It’s simple: the world wants to be continuously surprised with things new and unexpected. Amber is perfect for this. It isn’t new in itself but it really makes an impression in a contemporary setting. We know this well as hardly a day goes by without a new customer incredulously asking, “Is it really amber???” It really is 😊
Gdańsk Amber Look jewellery & style
Amber’s career in the fashion world picked up speed along with the Gdańsk Amber Look jewellery & stylegalaat AMBERIF Gdańsk, Poland’s International Fair of Amber & Jewellery. The gala has remained absolutely special for 20 years now. Why? Because the collections on show are based on collaborations between fashion and jewellery designers, who complement each other to produce the perfect creations. Because to us, jewellery designers, it is self-evident that fashion cannot exist without jewellery or jewellery without fashion. This makes us all the more happy to see fashion events that tap into this principle.
The gala’s uniqueness attracts not only the designers and makers of Baltic amber jewellery, who are in their very element in Gdańsk and for whom the gala has often been a springboard to success in the fashion world, but also fashion designers fascinated with the concept. It has played host to celebrities including Tomasz Ossoliński, Michał Starost, Paweł Węgrzyn, Teresa Rosati, Olga Ziemann, Dorota Goldpoint and Magdalena Arłukiewicz. The result? Diverse, sometimes even spectacular collections in distinct styles: from prêt-à-porter to haute couture. All of them are a result of mutual inspiration; all of them demonstrate successfully how fashion and amber jewellery can go hand in hand.
Gdańsk: be inspired with amber fashion
As the World Capital of Amber, Gdańsk is not only a centre for amber-themed events but also the place where amber trends are set; these trends become a design inspiration for artists throughout the world and are so ground-breaking and imaginative that the designers whose collections premiered at Gdańsk Amber Look jewellery & style are often invited to the catwalks of Berlin, Milan, Rome or Dubai, Hong Kong and Mumbai.
Apparently, amber’s element of surprise works the same—regardless of where in the world you might be 😊
